Brand Protection The Real Impact of Brand Infringement Every brand in the digital ecosystem is in the rat race to expand its presence,…Expert OpinionFebruary 22, 2024
Digital Commerce Insights Build Strategies for E-commerce Marketplaces Horses for courses – What sells more on Blinkit, might not get the same response…Expert OpinionFebruary 21, 2024
Digital Commerce Insights E-commerce Shelf Monitoring – A Competitive Advantage in the Digital Commerce Ecosystem The e-commerce landscape has expanded across India beyond anyone could have expected 5 years ago.…Praveen DhamaFebruary 9, 2024
Traffic Validation Roadmap to Drive Efficiency in VAS Ecosystem Creating a cleaner ecosystem necessitates addressing complex challenges like VAS subscription validation and lack of…Expert OpinionFebruary 5, 2024
Digital Commerce InsightsAll Blogs Share of Search: Tap the Power of Keywords and Reach Your Ideal Audience In today’s world where every piece of information is just a fingertip away, shoppers have…Expert OpinionJanuary 31, 2024
Traffic Validation Safeguard Your ads in the Digital Landscape: Protect Impression Integrity Heavy payouts and unrealistic numbers are the real face of ad campaign impressions. The inflated…Expert OpinionJanuary 30, 2024
Brand ProtectionAll Blogs Made-for-advertising Websites are Burning 15% of Your Ad Budget "Know how these Harry Potter characters are doing now? The 3rd one is a shocking…Expert OpinionJanuary 15, 2024
Digital Commerce InsightsAll Blogs Quick Commerce: Are You Aware of Your Product Availability? Product availability is the key issue for brands looking to expand their presence across face…Praveen DhamaJanuary 11, 2024
Digital Commerce InsightsAll Blogs E-commerce 2024 – Vision for the Future To expect the unexpected thoroughly shows the modern intellect”. These words of Oscar Wilde feel…Expert OpinionJanuary 2, 2024
Campaign OptimizationAll Blogs Need For Frequency Capping and Transparency in The Digital Advertising Ecosystem Reach and Frequency are the two key metrics on which the success of a brand…Dhiraj GuptaDecember 27, 2023