Brand Protection Brand Safety: Protect Your Brand Integrity in The Digital Ecosystem Imagine working countless hours to perfect your brand identity and persona, only to have it…Expert OpinionMay 9, 2024
Traffic Validation Beyond the Click: The Impact of Click Farms on Advertising Profit. That’s the main goal of every business. Amongst all advertising solutions, pay-per-click advertising is…Expert OpinionMay 7, 2024
Traffic Validation Click Fraud: Protect Your Ad Campaign As the digital advertising landscape continues to thrive, more instances of fraud are also being…Expert OpinionApril 29, 2024
Brand ProtectionDigital Advertising Best Practices Role of Brand Safety in Digital Advertising Brand marketing has evolved with time. In the past, it was more of contextual targeting…Expert OpinionApril 22, 2024
Traffic Validation Transform Your Sales Pipeline with Effective Lead Optimization Imagine your sales pipeline, like a bustling highway filled with potential customers moving at high…Expert OpinionApril 15, 2024
Brand Protection Brand Risk: Safeguard Your Brand in the Digital Ecosystem Building a brand is a challenging undertaking. Besides offering something unique, one has to put…Expert OpinionMarch 28, 2024
Traffic Validation Click Integrity Monitoring- A Shield Against Click Fraud Every click and impression counts! The dynamic landscape of digital advertising requires advertisers to maintain…Expert OpinionMarch 18, 2024
Traffic Validation The Rising Threat of Synthetic Identity Fraud: What Every Business Needs to Know The entire world is connected online, around 64 per cent to be exact. With this,…Expert OpinionMarch 7, 2024
Traffic Validation Unlock the Power of Data Transparency in 2024 Digital advertising, being a relatively new channel, is still evolving. As digital ads become more…Expert OpinionMarch 1, 2024
Brand Protection The Real Impact of Brand Infringement Every brand in the digital ecosystem is in the rat race to expand its presence,…Expert OpinionFebruary 22, 2024